Subscription boxes are a wonderful way for design students to develop their branding, packaging, web design, etc. skills.

However, after being let loose on this project with no official guidelines I managed to conceptualize a subscription box that while I think is really cool, didn’t require much branded packaging. Whoops.

Filmed and edited by fellow Nashville State student, Clark Klassen.

I may or may not have chosen to do a DIY jewelry subscription box as an excuse to make myself some necklaces. Who’s to say? Regardless, I do think there could be a market for this sort of subscription box: fun jewelry is either cheap and poorly made or super expensive (and the quality can still be questionable), people enjoy crafting, and according to my research, there isn’t a similar product on the market.

Once I had the concept down, my next challenge was to package and present the box in a way that didn’t make it feel like a Hobby Lobby craft kit. Nashville State has a Glowforge machine which I used to construct the acrylic boxes that everything is packaged in. I used a selection of handmade papers for other packaging components and some kraft paper to keep things grounded. High/low finishes tend to read more modern and considered than packaging with all luxury materials or all cheap materials. Part of the project requirement was to outsource the shipping box printing, I used FedEx and bought the most expensive cardboard box that I’ll ever buy (hopefully.)

I took the majority of the product and model photos out back on my deck with a borrowed camera and a piece of white paper. Many thanks to my husband for both modeling and being an impromptu photographer.

The styled, studio shots were taken by fellow Nashville State student, Alyssa Painter.

Fonts:

Quincy CF

Bitter

Colors:

RGB 193 176 46

RGB 193 166 143

RGB 211 115 36

Project Scope:

Branding

Strategy

Art Direction

Web Design

Photography

Social Strategy

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Oxford 11

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Personal Identity System