The Echo Guild.
I’m not sure how to sum this project up. It was my first big project with a scope that felt intangible (at the time) and I thought it might kill me. However, I struggled through it and ultimately I’m thrilled with how it turned out.
The Echo Guild is a creativity and music learning platform founded by studio and touring musician, Joshua Grange. He was kind enough to let a group of design students pick apart his existing website and content for our own portfolios. Our class had a couple of meetings with Joshua as our client; sussing out his goals for the brand and determining key design and copywriting notes. We then put together a creative brief with our own plans for the branding and then walked Joshua through the brief, making note of any changes he wanted to see. After the project design was all wrapped up, we presented our final projects to him and drank celebratory seltzer waters.
Fonts:
Galvji Bold
Menlo
Colors:
RGB Yellow
RGB 46 137 89
RGB 15 101 147
* Winner of 2023 American Advertising Awards Student Silver Addy in Cross-Platform, Integrated Brand Identity Campaign *
Project Scope:
Branding
Strategy
Art Direction
Web Design
Social Strategy
Illustration
Deliverables:
Creative brief
Logo
Website wireframe
Web design: landing page,
two subpages
Social media launch strategy
Print advertisement
Brochure
Style Guide
Print ad for The Nashvillian
I have a fondness for endlessly complicated brochure design. I designed this particular brochure to read as a zine. There’s a quiz to find which course is right for you, a breakdown of the course offerings, a spread about Joshua Grange, a spread about The Echo Guild’s unique virtual instruments, a mini-insert with a free gift for signing up for emails, and a cootie-catcher/fortune teller for the reader to cut out and fold.
