Don’t drink with your shooting hand.
That’s what the saying actually is. But I suppose smoking with your shooting hand still makes you slow to the draw.
I’m not sure which came first: my love of slab serif typefaces, the lonely western outlaw theme, or the co-opted saying. Regardless, all roads led me west. The ask for this project was to simply create a set of three matchboxes (small, medium, and large) with a theme related to fire or smoke or whatever else you might use matches for.
Font: Cowboyslang Expanded
Colors:
CMYK 3 3 4 0
CMYK 0 0 0 100
CMYK 0 100 100 0
Project Scope:
Illustration
Packaging
* Winner of 2022 American Advertising Awards Student Gold Addy in Packaging *